Andrew Lin, Selected Work, 1998–2008 Back to Index

2000 GM.com Modem Media Site Design

General Motors asked Modem Media to redesign their website, making it more contemporary and easy to use. Aggregating content and providing navigation to hundreds of GM business units, the GM.com homepage was to be the single access point for developing GM's online customer relationship. Project involvement: Information Architecture, Online Brand Architecture, Visual Design, Flash Actionscripting, Art Direction

Images: |   Design   |   Alternate Direction   |